Software Dispatch Ships First CD's for Windows

CUPERTINO, California--April 26, 1994--Demonstrating its commitment to
provide true cross-platform products, Software Dispatch , the new CD-ROM
software delivery business unit at Apple Computer, Inc., today announced
shipment of its first Software Dispatch CD for Windows. Software Dispatch
for Windows allows users to sample, evaluate and purchase popular software
applications, 24 hours a day, seven days a week, in the convenience of
their home or office.  The Software Dispatch for Windows announcement
comes just six months after the shipment of Software Dispatch for
Macintosh .

"Software Dispatch was created as a cross-platform business from the ground
up," said David Nagel, senior vice president and general manager of
Apple's AppleSoft Division.  "Every element of the business, from branding
to distribution, reflects this approach.  In addition, we worked with
vendors participating on both platforms to build demonstrations and
multimedia materials that could be easily transposed for each CD."

Customers shopping from the Windows CD can access more than 75 popular
productivity, entertainment, early learning and utilities programs from
category leaders such as Lotus, Claris, Adobe and CompuServe.  Multiple
applications in each category allow customers to compare applications and
select the one that is best for their personal or business use.

"We explored many new delivery options for AmiPro, 123 Release 4,
Organizer, SmartSuite, and Freelance Graphics products, and what attracted
us most to Software Dispatch was the intuitive and easy-to- use
interface," said Steve O'Neill, Director of OEM sales and marketing for
Lotus.  "As an application vendor, we view Software Dispatch as a premiere
opportunity for maximizing customer exposure to our products."

Software Dispatch for Windows features an interactive tutorial that walks
customers through the CD-ROM "store" and familiarizes them with the buying
process.  For those customers who want to first view the shopping process,
an informative Microsoft Video for Windows movie is also included on the
CD.

Once customers review the simple shopping guidelines, they can call up an
application's trial version, guided tour or other product information as
often as they desire.  In addition, every CD is configured to your system,
allowing customers to pass a CD to a friend without sharing their
purchased software.

When customers are ready to buy, they call the Software Dispatch toll-free
number to purchase an alphabetical key that unlocks the software and
manuals for immediate installation and use.  The electronic manuals take
advantage of Adobe Systems Inc.'s powerful Acrobat Reader technology for
Windows, which allows customers to move through pages instantly using
bookmarks, hypertext links and keyword search functions, while preserving
all text, fonts and graphics. Users may print any of the manual pages for
quick deskside reference or order hard copy documentation via the
toll-free number.

System Requirements and Availability

Software Dispatch for Windows CD's are now available by calling 1-
800-937-2828 extension 600. Software Dispatch for Windows requires a
minimum of 4 megabytes of memory, Window's 3.1 software and Video for
Windows, which is included with the Software Dispatch CD.

Software Dispatch is a business unit of Apple Computer, Inc., headquartered
in Cupertino, Calif.  Apple develops, manufactures and markets personal
computer, operating system, server and personal interactive electronic
systems for use in business, education, the home, science, engineering and
government.  A recognized pioneer and innovator in the personal computer
industry, Apple does business in more than 120 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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