Apple Announces National Computer Trade-in Program

Apple selects Micro Exchange Corporation to help customers upgrade to new
Apple products

CAMPBELL, California--April 25, 1994--Apple USA, a division of Apple
Computer, Inc., today announced an attractive trade-in program that will
benefit U.S. customers and resellers alike.  Apple has named Micro
Exchange, one of the world's largest systems remarketers, to manage the
Apple Exchange Program.  With this program, customers can trade virtually
any combination of eligible Apple  Macintosh , IBM, Compaq, Hewlett
Packard or other name brand CPUs, printers or monitors for trade-in
dollars good towards the purchase of new Apple equipment, including the
recently introduced Power Macintosh .

The program is designed to be equally easy for customers and resellers to
use, and offers customers the best trade-in values available.  The program
benefits customers by making the most of their existing hardware
investments and offering a financing alternative that maximizes limited
capital budgets.  Customers get wider options for reducing the cost of
upgrading and determining what to do with existing systems.  Resellers
benefit because the Apple Exchange Program increases Macintosh sales from
the cash generated by trade-in transactions.  There is no minimum number
of machines for trade in and virtually any name brand product is
accepted.

"The Apple Exchange Program is an excellent opportunity for our customers
and channel partners," said George Everhart, vice president and general
manager of the PC Business Division at Apple. "The program helps customers
step up to Macintosh by making the most of their existing investments. 
For years, companies have been pushing equipment downward through the
organization.  But now that there are personal computers from the
boardroom to the mailroom, this downward push is not always feasible or
desirable.  And in an economy of downsizings and reorganizations,
companies frequently end up with excess inventories.  Trade-in programs
solve that problem.  Some customers can even fund the purchase of
department-wide upgrades entirely with money raised from excess and
displaced inventories."

Program Logistics

Resellers provide the customer with a pricing schedule and worksheet which
gives the customer an idea of the equipment's trade-in value. The customer
fills out this worksheet, and the reseller then sends it to Micro
Exchange.  Within 24 hours Micro Exchange then sends the reseller a firm
price quote, good for 30 days.  The reseller then forwards the quote to
the customer.  If the customer accepts the quote, the reseller informs
Micro Exchange, which then contacts the customer and arranges for product
preparation, shipping or pickup and invoicing.  Once they've received the
old equipment, Micro Exchange evaluates it to confirm that its value
matches the quote.  If there are no revisions in the price quote, Micro
Exchange issues a check directly to the customer within 10 days.  Funds
raised must be applied towards the purchase of new Apple equipment.

Micro Exchange

As one of the largest systems remarketers in the world, Micro Exchange has
extensive service and retail channels, over $100 million dollars in
remarketing experience, full service capabilities that facilitate the
acceptance of equipment requiring repairs, and the ability to work with
major brands including Apple, AST, Compaq, DEC, Dell, HP, IBM, Sun,
Toshiba, Zenith and others.

Interested customers should contact their resellers.  For the name and
number of the reseller nearest them, customers can call (800) 538-9696.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets personal computer, server, and personal
interactive electronic systems for use in business, education, the home,
science, engineering, and government.  A recognized pioneer and innovator
in the personal computer industry, Apple does business in more than 120
countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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