IBM Launches International Business Partner Program to Simplify Doing
Business Globally

SOMERS, N.Y., March 22, 1995 . . . Doing business around the globe just got
easier for IBM customers under a new initiative that will greatly
streamline procuring, delivering and maintaining PC systems.

Launched today, the IBM International Business Partner Program leverages
the worldwide strengths of IBM and its Business Partners on behalf of
international customers, who increasingly require more global support.

The new program enables customers to have a single point of contact to
ensure comprehensive, worldwide support for PC procurement, delivery,
warranty, multicurrency billing and value-added tax reclaim. IBM has
replaced country-by-country pricing with standardized pricing in each of
five IBM-designated geographies worldwide.

IBM is deploying resources from its International Customer Office,
headquartered in Research Triangle Park, N.C., with offices in each of the
geographies, to ensure the success of this program.

"Under the International Business Partner Program, our customers have a
single point of control, simplified ordering, and improved ability to
manage their I/T costs," said William E. McCracken, general manager of
Worldwide Marketing for the IBM Personal Computer Company. "This new
program replaces the need to work with multiple contacts for ordering and
distributing PCs across several geographies."

IBM has designated six remarketers as the first group of International
Business Partners for IBM PC systems. The six -- Computerland
International/Vanstar, ENTEX/Info'Products/Compugen, Inacom, International
Computer Group (ICG), International Telecommunications Services (ITS/SITA)
and MicroAge International -- have existing international coverage and
will work together with IBM and local remarketers globally to serve
end-users.

This initiative complements a similar international program for midrange
computer systems that IBM launched last year. The International Business
Partner Program follows the establishment last October of the IBM
International Warranty Service, covering more than 120 countries and
enabling customers to obtain IBM's world-class service and support in any
region of the globe.

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