Aegis Offers Marketing Publications

March 21, 1995 -- Aegis Resources, publisher of the Product Marketing
Handbook, Software Edition, is bundling two additional marketing
publications with the Product Marketing Handbook in a three-for-one
special offer:

  - Product Marketing Handbook, Software Edition
  - Three month subscription to TAG Channel Compass newsletter
  - SoftPub Yellow Pages

The 300-page Product Marketing Handbook is the first guide for positioning,
launching and sustaining software products in today's competitive market.
Written by software consultant Rick Chapman, it is for anyone involved in
software marketing, and discusses real case studies and proven techniques.
It includes a resource directory, glossary, marketing time-line
"pipeline", cost matrix, and more. A companion disk provides a set of
softcopy checklists that can be used in a software marketing campaign.

The TAG Channel Compass is a monthly newsletter covering channel sales,
development and marketing. The SoftPub Yellow Pages lists suppliers of
software products and services.

The Product Marketing Handbook package sells for $49.95 U.S. plus $8.95
shipping and handling. For more information or to place an order, call
(800) 274-6204 or (203) 380-8263; fax (800) 480-6151 or (203) 380-8263; or
e-mail 71333.3472@CompuServe.Com.

Aegis Resources is a member of IBM's Independent Vendor League (IVL). The
IVL supports individuals and companies who develop and market books,
newsletters, magazines, training videos, courseware and consulting
services for OS/2 and other IBM personal software products.
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This news release is from the IBM IVL News Service and may be freely copied
and distributed. For information about the IVL, call (203) 452-7704, fax
(203) 268-1075 or e-mail GailO@Vnet.IBM.COM. Send news and distribution
changes to IVLINFO@Vnet.IBM.Com.

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