COMPUSERVE'S ELECTRONIC MALL EXPANDING TO THE INTERNET
CompuServe To Open Largest Secure Electronic Mall on the Internet

COLUMBUS, Ohio, May 11, 1995 -- CompuServe's popular Electronic Mall will
open its doors this fall to the Internet's 20 million users, CompuServe
Incorporated announced today. Currently available only to CompuServe
Information Service members, The Electronic Mall will expand its reach to
the Internet's World Wide Web, vastly broadening the market for Mall
merchants that choose to reach the Internet user base as well as
CompuServe's 3 million members worldwide.

CompuServe pioneered the concept of online direct marketing l l years ago
when it established The Electronic Mall, which remains the largest and
most successful collection of online stores. Although orders and accesses
have increased every year since its launch, the Mall has experienced
particularly strong growth in the past five years, with average annual
increases of 50 percent in orders and 78 percent in number of accesses.
The Mall's more than 170 stores include several "anchor" merchants such as
Lands' End, JCPenney, Hammacher Schlemmer, FTD Direct, Hyatt International
and Service Merchandise that have expressed interest in establishing a
presence on the Web.

Security of credit card transactions is currently a primary barrier to
commerce on the Web. Through its Internet Division and its relationship
with Terisa Systems of Menlo Park, California, CompuServe is implementing
a protocol based on Secure Hypertext Transport Protocol (S-HTTP) and
Secure Socket Layer (SSL). This technology will ensure the level of
security and privacy that Mall shoppers enjoy when connecting via
CompuServe's secure network.

"Opening the Mall to the Internet represents a giant leap forward for
direct marketing online," said Kevin Knott, CompuServe vice president of
product marketing. "Obviously, by broadening the potential market, we're
offering our merchants many more customers for the dollar. And, by opening
a store on the Web under the CompuServe banner, merchants benefit from our
experience and our brand equity, which enjoys the strongest worldwide
recognition."

CompuServe will offer a full spectrum of services to Mall merchants, some
of which have already established Web sites, Knott said. According to
individual needs, CompuServe can provide:

* Creation and ongoing management of store design and content;
* A secure Web client and server, if the merchant does not have
  a current Web
* A secure connection to the merchant's Web site, if one exists;
* Aggressive Electronic Mall marketing and promotional efforts;
* New programs such as customized Mosaic Tn A Box, which will help
  merchants bring potential customers into The Electronic Mall.

The CompuServe Information Service continues to be the world's most
successful and most popular online service with millions of members who
access the service from more than 3 million active, paying accounts
through proprietary operations, affiliates and licensees. CompuServe is
also the only global service, with members in more than 150 countries. For
a free introductory CompuServe membership, call 800-524-3388 and ask for
representative number 664, or access CompuServe's home page on the World
Wide Web (http://www.compuserve.com/).

Tn addition to the CompuServe Information Service, CompuServe offers
networking, electronic mail and business information services to major
corporations worldwide.

CompuServe is an H&R Block company.

CompuServe
5000 Arlington Centre Blvd
PO Box 20212
Columbus, OH 43220
614-457-8600

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