Record Developer Crowd Gathers at IBM's Developer Conference

Attendance up, enthusiasm high at IBM Technical Interchange

NEW ORLEANS, May 25, 1995...At a gathering of commercial and corporate
software developers, IBM brought all IBM operating platforms together for
the first time at the 1995 IBM Technical Interchange here this week. 
Developer response to new support programs and IBM developer tools
strategy for OS/2 Warp, System/390 software, AIX and AS/400 was
enthusiastic.

"I've liked being able to come here as a competitor, in a sense, of one of
IBM's OS/2 Warp applications and yet I'm being treated as a contributor to
OS/2's overall value," said Cindy Whiston-Ecker, product marketing manager
for Attachmate, a Bellevue, Washington supplier of enterprise connectivity
software solutions. "We came here wanting to meet an audience that
appreciates OS/2 and we've been highly successful in doing that."

The range of technologies spanned IBM's largest systems to its
award-winning 32-bit operating system for personal computers. News
announcements included:

 o PC Server 500 S/390, the first IBM PC server that can run
   both PC and mainframe-based applications, which will enable
   application developers to write and test mainframe applications
   right on their PC;

 o High Performance Routing, the industry's first delivery of
   dynamic new software for Wide Area Networks, is expanding later
   this year to support key networking hardware;

 o Indelible Blue of Raleigh, North Carolina, named Blue
   Orchard Software, a new independent marketing and distribution
   company, to pursue shelf space for OS/2 applications in the
   retail channel with a program called Warp Ware.

 o IBM introduced The National Software Testing Lab (NSTL) seal
   of approval during the Technical Interchange.  The validation
   program is designed so that the placing of the NSTL seal on
   developers' software packages means that the applications inside
   have been tested by NSTL for compatibility with OS/2 Warp. The
   NSTL approval program allows solutions developers, including
   Windows developers, to certify that their applications are OS/2
   Warp-ready.

 o As part of its ongoing effort to reduce software developers'
   costs and give them opportunities to capitalize on the rapidly
   growing OS/2 market, IBM announced its new Developer API
   Extensions at the conference. The Developer API Extensions help
   solution developers deliver their applications across PC
   operating systems including Warp, Windows 3.1, Windows NT and
   Windows 95. The company also showcased a range of technologies
   and tools that will allow solution developers to bring
   multiple-platform applications to market quickly and easily and
   announced its intent to deliver tools and services for developers
   who are investing in OLE and MFC.

"This Technical Interchange has been the best forum for reaching the OS
market ," said conference exhibitor Randell Flint, president of Sundial
Systems, Seal Beach, California. "No other show brings together the ISVs
and corporate software developers and buyers better than this one does."

"IBM's clients are telling us that they're very happy with how things are
going with OS/2," said Steven Tower, president of AdeptSoft, Boca Raton,
Florida. "I think that has something to do with IBM's excellent job of
being open and straightforward in describing why its timelines are what
they are, and why IBM is making the moves that it's making."

Added Sharon Manuel, vice president of retail products for Footprint
Software, Toronto, Canada, "The technical sessions are jammed with ISVs
and we're getting both the marketing and technical information that we
need about the operating systems and IBM's tools and services."

Record Attendance

Turnout of developers and customers for The 1995 IBM Technical Interchange
was the largest ever for such an IBM conference. Nearly 4,000 people
attended the event, including 75 exhibitors.

"There are a lot of corporate customers here who are in a buying mode and
we're selling a ton of OS/2 Warp Connect," said Bonnie Bohac, fulfillment
manager for Indelible Blue.

A recent study by Computer Intelligence InfoCorp (CII) reports that sales
of OS/2 Warp increased more than 300 percent during the first five months
that it was offered. OS/2 Warp Connect, IBM's one-box solution for
integrated networking capabilities and easy access to the Internet and
other online services, shipped on May 17.

Solution developer support of OS/2 is growing. In the first five months of
1995, 30 major software developers have announced development plans for
more than 70 native Warp applications on both Intel and PowerPC platforms.
IBM has sold 2.1 million copies of OS/2 Warp worldwide since November. The
OS/2 installed base is now more than nine million. OS/2 Warp comes
preloaded on systems from the IBM PC Company, Toshiba, Vobis, Escom,
Legend and Osborne. Dell and CompuAdd offer OS/2 Warp as a preload option
to customers when they order PCs.

IBM news releases are available on the Internet, via the IBM Home Page at
http://www.ibm.com. The IBM Fax Information Service allows you to receive
facsimiles of prior IBM product press releases. Dial 1-800-IBM-4FAX and
enter "99" at the voice menu.

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