IBM Introduces Interactive Media Development Center

ATLANTA, May 8, 1995 . . . Blending a team of creative graphic and video
artists with talented interactive media programmers and developers, IBM
today announced a full-service interactive media development center.

IBM Interactive Media, part of IBM's Multimedia Consulting & Solutions
organization, is an end-to-end content-development organization which can
provide everything from multimedia consulting to video compression; and
from testing facilities to CD-ROM title development.

"By knitting together a unique group of technologists and artists, IBM has
broken down some artificial business barriers," said Bruce Culbert,
business unit executive for IBM Interactive Media.

"Lots of companies are creating multimedia applications these days, but IBM
has put together an organization that is able to offer a complete set of
interactive media development services and solutions that can exploit both
today's platforms and the broadband networks that are emerging."

The Interactive Media team includes:

     o creative directors     o application architects
     o graphic artists        o film & video producers
     o software engineers     o digital media specialists
     o consultants            o animators/illustrators

With this diverse array of "right-and-left brain" talent, IBM Interactive
Media has a wealth of experience in graphic design, multimedia authoring,
client/server programming, film/video production and digital compression.

Using these skills, IBM Interactive Media has targeted the creation of
compelling interactive media applications, including:

     - CD-ROM title development (corporate, education,
       entertainment, etc.)
     - direct customer access (kiosk) solutions
     - interactive television application development
     - motion picture and video production and post-
       production
     - MPEG digital video compression

According to Bruce Bergwall, president of Bergwall Productions, and an IBM
Interactive Media customer, information today must be in the digital
format.

"Our information is in the form of video, and digitizing and compressing
video has always been a mystery to us. When we looked for an interactive
media solution, I was initially quite discouraged with what was out
there," said Bergwall. "IBM presented us with the best opportunity to get
the job done and the most reasonable price. Their expertise and
qualifications are simply far ahead of anyone else I have talked with."

The Interactive Media team provides solutions that range from the analysis
of user requirements through the total development and production of
interactive media applications. Service offerings include multimedia
authoring, programming, rendering, animation, content digitization and
compression, testing and integration.

"A very important ingredient that IBM brings to the table is experience
with network-based multimedia and client/server development techniques,"
said Culbert. "We are positioned to meet the challenges of the broadband
multimedia networking revolution and to help our customers capitalize on
the wide array of new media opportunities."

One advantage of IBM Interactive Media is access to the wide range of
capabilities represented across IBM.

These include: the IBM Multimedia Studio, which handles CD-ROM publishing
and marketing; Interactive Broadband Services, which conducts broadband
cable and telecommunic- ations trials and projects; the Digital Library,
for storing, managing and retrieving text, video and images over networks;
IBM's industry solution units; IBM Business Partner offerings; and IBM
client-server hardware and software products and services.

The Interactive Media organization consists of three elements:

1) Interactive Design Studio- With the interactive media "boom" on the
horizon, IBM's blend of technical and creative skills and resources make
it uniquely positioned to provide multimedia consulting and application
development for companies looking to take advantage of the "Interactive
Age" and "Information Superhighway".

Through the Interactive Design Studio, IBM can help customers bring
together the various elements of an interactive media project with an
exciting, efficient, and -- very importantly -- economic plan. IBM has
developed an industry-leading method for the strategic reuse of a
customer's media assets, thereby maximizing productivity and controlling
costs.

2) Digital compression and effects facility- To exploit the many
opportunities in the digital media world -- CD-ROM, interactive
television, the Internet, etc. -- still pictures and motion video have to
be substantially compressed to fit inside the new distribution "pipelines"
like CD's, broadband networks and video servers.

IBM has developed a state-of-the-art MPEG (after Moving Pictures Expert
Group) compression facility and has compressed images for movie studios,
multimedia developers, and telephone and cable companies -- for
interactive television trials. IBM's compression team, working in one of
the largest compression facilities in the world, brings an artist's eye to
the compression process, enabling the highest quality MPEG images
available in the market today.

3) Media Center- Like a Hollywood movie studio, IBM has designed a
state-of-the-art video and audio production/ post-production facility and
assembled a talented team of line producers; steadicam operators; gaffers
and grips; writers; story editors; film and tape editors; etc.

The IBM Media Center offers a full-range of motion picture/video services
and equipment to provide end-to-end project management and production
capabilities.

Information on IBM Interactive Media is available via the World-Wide-Web
at:

     www.solutions.ibm.com/multimedia/media-home.html

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