NEW BOOK HELPS PEOPLE MANAGE THEIR BUSINESSES MORE EFFECTIVELY USING THEIR
COMPUTERS

Enclosed CD-ROM Provides Software Tools for Managers to Try Before They
Buy

Berkeley, CA, May 1, 1995--The Digital MBA, just published by
Osborne/McGraw-Hill, is the authoritative management primer covering the
most critical--and common--tasks faced by managers today.

The Digital MBA is the first book of its kind to combine management
expertise and advice with an introduction to a new breed of software that
gives readers a computer-assisted advantage while performing management
tasks. Dubbed "MBA-ware," these interactive business management software
programs are designed to guide managers step-by-step through crucial
decision-making and analytical processes. Because input is continuously
required, users develop and enhance their critical, analytical, and
strategic management skills.

Tutorials for recommended MBA-ware programs accompany each discussion of
critical management skill areas, which include:

* Managing people and projects
* Strategic planning
* Financial forecasting
* Business process modeling

As a bonus, there is a CD-ROM packaged with The Digital MBA that has
special demo versions of some of the MBA-ware programs discussed,
including Business Insight, SmartForecasts, Review Writer, ManagePro,
Negotiator Pro, The Idea Generator Plus, and ithink. Each program is
recommended by The Management Software Association, a nonprofit
organization that promotes the use of MBA-ware. Many of the programs have
been favorably reviewed in the business pages of major publications,
including the New York Times, the Wall Street Journal, and the London
Financial Times.

To thrive in the unforgiving world of business, one must never stop
learning. Ideal for owners, managers, and entrepreneurs--either in the
public or private sector--The Digital MBA can help anyone stay on top of
the latest management trends--and their jobs.

The Digital MBA is soft cover, 512 pages, and has examples and
illustrations throughout. Suggested retail price: $39.95. ISBN:
0-07-882099-5. For orders only, phone (800) 227-0900, Monday through
Friday, 8:30 a.m. - 4:30 p.m., Pacific Time.

About the Editor

Daniel Burnstein is the president and founder of The Management Software
Association and is a member of the Massachusetts Honor Roll of Innovation
and Discovery. He developed multimedia software for Harvard Law School for
five years, and has been a consultant for the American Management
Association. Burnstein, an expert in negotiation, has written numerous
articles about negotiation and curricula. He was a practicing attorney for
ten years and is listed in Who's Who in America.

About the CD-ROM Publisher

Founded in August 1993, CD-Direct, Inc. develops and markets unique
Electronic Software Distribution Systems and encryption technology. Their
products enable users to install and evaluate a full version of a software
program on their hard disk for a set period of time, without the
limitations of a demonstration version.

Osborne/McGraw-Hill, headquartered in Berkeley, California, is a leading
publisher of books about computers, software, and technology for people at
all levels of computer and software proficiency. While all
Osborne/McGraw-Hill books offer specific and timely information, selected
books also include diskettes or CD-ROMs containing valuable software
directly related to the text. Known for its best-selling Internet Yellow
Pages as well as its Made Easy and Complete Reference books,
Osborne/McGraw-Hill also has established strategic publishing
relationships with Corporate Software, Inc., Oracle Corp., and several
well-known McGraw-Hill magazines, including Business Week and BYTE. A
division of McGraw-Hill's Professional Publishing Group,
Osborne/McGraw-Hill is targeting consumer support, emerging technologies,
and innovative applications for future computer books.

Osborne/McGraw-Hill, 2600 Tenth St, Berkeley, CA 94710
510-549-6600,  Fax: 510-549-6603,   orders: 800-227-0900

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