Apple Reduces Prices of Selected Power Macintosh and PowerBook Computers

CUPERTINO, California--June 12, 1995--Continuing its efforts to lower the
cost of computer ownership, the Apple USA division of Apple Computer, Inc.
today announced immediate price reductions on two configurations of its
PowerPC-based Power Macintosh desktop computers, and four configurations
of its color PowerBook computers. The price reductions range from 5-18%
and are effective immediately.

"Making personal computing more affordable is a crucial goal for Apple,"
said Jim Buckley, president, Apple USA. "We're lowering our prices on some
of our most popular models--including our DOS Compatible Power
Macintosh--to make it easier for our customers to enjoy the benefits of
PowerPC technology, as well as color, mobile computing."

Pricing changes and configurations are as follows:

Model             Configuration      Former Apple Price*     New Price
---------------------------------------------------------------------
Power Macintosh     6/500 MB          $2,759                  $2,629
6100/66             w/CD-ROM
DOS Compatible      and DOS
                    Compatibility
                    Card
Power Macintosh     16MB/2.0 GB       $6,379                   $5,799
8100/110            w/CD-ROM
PowerBook 520c      4/160 MB          $2,289                   $2,069
                    4/240 MB          $2,499                   $2,289
PowerBook 540c      4/320 MB          $4,079                   $3,339
                    12/500 MB         $4,999                   $4,449
                    w/Global Village
                    PowerPort/Mercury
                    Modem

*Prices shown are U.S. Apple Prices only.

To obtain the name of the nearest Apple authorized retailer, customers may
call: (800) 538-9696, ext. 525 or (800) 446-3000, ext. 445.

Actual street prices may vary at the discretion of the reseller. Apple
Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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