Apple Unleashes Suite of New PC and Printer Products:

-- Power Mac 9500 and Color LaserWriter Enhance Macintosh Platform
Leadership and Provide New Solutions for Publishing, Technical and Media
Authoring Markets

-- Move to PCI Bus Yields Increased Developer Support and New Business
Solutions

-- New Color StyleWriter and Affordable Personal Laser Printers Strengthen
Mobile and Home/Office Solutions

-Announcements Herald 10th Anniversary of the Desktop Publishing
Revolution-

SAN FRANCISCO, California--June 19, 1995--Celebrating the 10th anniversary
of launching the desktop publishing era, Apple Computer, Inc. today
announced a suite of powerful and customizable personal computing and
color printing products that extend the Macintosh platform's leadership in
key markets, including publishing, technical markets and media authoring.

At simultaneous events in San Francisco and New York, Apple introduced five
new products including the Power Macintosh 9500, the most powerful and
expandable Macintosh computer offered by the company to date, and a ground
breaking cross-platform color laser printer, the Color LaserWriter 12/600
PS. In addition, Apple strengthened its portfolio of printer products with
the debut of a truly portable color inkjet printer, a 600 dots per inch
(dpi) monochrome laser printer priced under $1,000, as well as extensive
enhancements to its popular desktop color inkjet printer.

The company also detailed growing software developer support for the Power
Macintosh platform, as well as broad based support from leading PC and
Macintosh developers, for the Power Macintosh 9500, the first Power Mac
incorporating the industry standard Peripheral Component Interconnect
(PCI) bus. More than 40 PCI developers have announced their support for
the Macintosh platform and plan to have products available for use on
Power Macintosh systems which incorporate the PCI bus, giving customers a
broader choice of hardware add-ons that enable new business solutions.

"Apple is delivering on its strategy to provide robust and relevant
solutions for our key markets: business, home, education and the
entertainment industry. In combination, today's product introductions
provide key customers--specifically those in publishing, technical, media
authoring, mobile and home office--with new tools that enable increased
productivity and provide them with powerful new ways to express their
creativity," said Daniel Eilers, senior vice president, worldwide
marketing and customer solutions. "Ten years after launching the desktop
publishing revolution, the Macintosh platform is poised to deliver
innovative and integrated solutions that will once again dramatically
improve the way people work and communicate."

Announcement Highlights

-- Power Macintosh 9500 Joins the Top of the Power Mac Line and Expands
Apple's Lead in RISC-based Computing. The new Power Macintosh architecture
combined with a new PowerPC 604 processor provides customers with up to
two times the performance and over three times the memory expansion of
Apple's Power Macintosh 8100/110, previously the company's top of the line
model.

Designed especially for professional users in publishing, technical and
media authoring markets, the Power Mac 9500 is the first personal computer
from Apple to incorporate the industry-standard PCI bus. This move to a
high speed PCI bus provides Power Mac 9500 customers with significant
performance gains and greater access to customized personal computing
solutions such as graphics acceleration, digital video editing and
high-speed networking via low-cost PCI cards.

In addition, Apple announced specific enhancements to the Mac OS, the
industry's easiest to use operating system, for the new Power Macintosh
9500. System 7.5.2 was developed specifically for the new Power Macintosh
architecture and is optimized to take advantage of the performance of the
PowerPC 604 processor. Included as a component of the new OS is Open
Transport, Apple's new networking software. Based on industry standards,
Open Transport brings a new level of networking connectivity, control, and
compatibility to Macintosh customers, while preserving and enhancing the
hallmark of the Mac OS--built-in support for easy-to-use networking.

Pricing on the Power Macintosh 9500 starts at $4,999 U.S. Apple Price.

-- PCI Developers Bolster Support for the Mac Platform. Support for Power
Macintosh from the developer community continues to grow, adding to an
already impressive list of developers committed to PCI-based Power
Macintosh development. Apple detailed a wide diversity of industry-leading
developers who design and manufacture PCI cards that support virtually all
major solution areas including: digital video production, communications,
client/server computing, enterprise computing, data acquisition and high
speed networking. Apple also noted the availability of more than 750
native applications optimized to take advantage of the PowerPC
processor-based Power Macintosh family of computers.

-- High-quality Color LaserWriter Breaks New Ground. Apple's new Color
LaserWriter 12/600 PS provides high-quality, realistic color laser
printing for desktop publishing professionals, and offers an ideal
solution for mixed platform workgroups in businesses, schools, copy shops,
service bureaus, or any organization requiring near-photographic-quality
color printing and crisp black text at an extremely competitive price. The
printer provides 600 by 600 dots per inch (dpi) resolution for an
unprecedented level of photographic detail, and 39 PostScript and 65
TrueType fonts. Included with the printer is Apple's ColorSync 2.0 color
matching technology, Color PhotoGrade, and Contone Compression Technology
that dramatically reduces the amount of memory required to run the
printer. The Apple Color LaserWriter 12/600 PS has a U.S. Apple Price of
$6,989.

In a separate announcement today, Kinko's Copy Centers announced it would
make the Color LaserWriter 12/600 PS and the QuickTake 150 digital camera
available for use at more than 750 Kinko's locations nationwide.

-- New Color Solution for Mobile Users. Small and lightweight enough to fit
in any standard briefcase, yet powerful enough to print laser-quality text
and graphics sums up the appealing Color StyleWriter 2200 color inkjet
printer. This printer is designed to complement Apple Macintosh PowerBook
computers, but can also be used on the desktop with most Macintosh and
Power Macintosh computers. Weighing just over three pounds and measuring
less than 12 inches across and 2.2 inches high, the Color StyleWriter 2200
can print a color page in under three minutes and offers a built-in
30-sheet paper feeder. The Color StyleWriter 2200 has a U.S. Apple Price
of $419.

-- Enhanced Usability in an Affordable Color StyleWriter. Today's
introduction of an enhanced Color StyleWriter 2400 unifies Apple's family
of inkjet printers, which now share a suite of high-end usability features
normally found only in much more expensive printers. Both the Color
StyleWriter 2200 and the Color StyleWriter 2400 include support for
ColorSync 2.0. The printer has a U.S. Apple Price of $429.

-- New Personal LaserWriter Smashes Price Barriers. Featuring the low Apple
Price of $929 in the U.S. and weighing in at only 15 pounds, the Apple
Personal LaserWriter 4/600 PS is ideal for small and home offices with
limited space. This monochrome laser printer for Apple Macintosh and Power
Macintosh computers offers 600 dpi PostScript printing and is one of the
best grayscale image printers of its type on the market today.

Availability

The Apple Power Macintosh 9500, the Apple Color LaserWriter 12/600 PS, the
Color StyleWriter 2200, the StyleWriter 2400 and the LaserWriter 4/600 PS
are available immediately in the U.S. and other selected regions worldwide
through Apple authorized resellers. For full pricing please refer to the
news releases cited above. For the location of the reseller nearest them,
customers in the U.S. can call 800-538-9696. Customers outside the United
States should contact their local Apple representatives for more
information.

Product availability and pricing may vary outside of the U.S.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you,
please call 1-800-462-4396 in the U.S. or (415) 598-4329 in Canada. If you
do not have a fax machine or would like to locate an Apple authorized
reseller near you, please call 1-800-538-9696. Customers outside the U.S.
should contact their local Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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