STRATEGIC MAPPING OFFERS PLUG-AND-PLAY GEOGRAPHIC INFORMATION SYSTEM
COMPONENTS

Component-based GIS Tools Let Developers Add Location Analysis

Santa Clara, CA, June 12, 1995 -- Strategic Mapping has introduced a series
of component-based development tools aimed at resellers and IS
professionals who wish to integrate spatial display and analysis into
client/server environments. Strategic Mapping is also targeting resellers
who wish to embed these capabilities into their own offerings using a
suite of DLLs from its Conquest and Atlas GIS products. Designed to
integrate geographic data into a networked environment, Strategic
Mapping's new Conquest Spatial Server and developer offerings allow
geographic information systems to be deployed directly in distributed
computing environments.

Strategic Mapping provides developers with three core technologies:

Presentation - Map viewers for adding the ability to display tabular on a
map (Show me my sales by postal code.)

Data Delivery - Conquest Spatial Server, which integrates 14 levels of
demographic and geographic data with retrieval methods to selectively pull
it from Conquest databases. (Tell me the population and demographics of
the people within 3 miles of a proposed site.)

Processing - Geocoding processors, which correct addresses to U.S. Postal
Service standards and add latitude and longitude information to each
record. (Prepare my customer list so it can be displayed as points on a
map.)

Our goal is to provide Atlas objects which are database and application
independent, said Warren Weiss, SMI President. Strategic Mapping's new
object-oriented approach will allow geographic information systems to fit
seamlessly into distributed computing environments for the first time.
This is a huge step for mapping technology -- it paves the way for the
transition from desktop mapping to client-server mapping.

PRESENTATION -- ATLASVIEW SDK

Map viewers are designed to allow virtually any application, such as a
database, spreadsheet, or presentation package display and annotate
finished maps. AtlasView SDK is the only available technology that lets
developers embed geographic maps directly into applications developed with
tools commonly available for Microsoft Windows, Apple Macintosh and UNIX
environments. The technology is in use in products available today from
Lotus Development, Novell, IRI Software, and others.

AtlasView SDK is a library of C-language subroutines and utilities that
contain all the functions needed to create map overlays, add symbols and
legends and to define topographical features such as streets, highways,
waterways, railroads, landmarks and more.

Using new interfaces available in AtlasView SDK, embedded mapping can be
integrated as an OLE 2.0 object into applications supporting OLE
automation, allowing end users to visualize their data on maps and perform
geographic analysis functions at the click of a single button. Its
features include: OLE support; style sheets which are used to customize
map displays; dynamic renditioning, which allows style changes for a
single map use; and fast symbol updating for real-time mobile tracking
display.

A key advantage of embedding mapping into an application with the AtlasView
SDK is that information can be viewed geographically without exporting
data to a separate application. Users no longer need a dedicated mapping
software program to view their data.

ANALYSIS - CONQUEST SPATIAL SERVER

SMI's new Conquest Spatial Server is the first application-independent
geographic information manager that allows developers to deliver
geographic data, attribute data, and analysis capability to a host of
end-user applications such as Lotus, Excel, Access, and popular mapping
packages including Atlas GIS, Arc/Info, Arc View, and MapInfo.

The Conquest Spatial Server is intended for application developers and MIS
personnel who wish to add a spatial dimension to existing EIS
applications, decision support systems, spreadsheets, and other data
intensive applications. For example, a Conquest Spatial Server could
enable a Sybase user to determine which ZIP Codes are within 5 miles of a
given store as well as population and demographics for that area without
the need for a desktop mapping interface.

The Conquest Spatial Server acts as a centralized server which combines 14
levels of geographic and demographic data from Conquest with an efficient
retrieval engine that coordinates the storage and delivery of geographic
data. Any application can use the Conquest Spatial Server to quickly
access geography, demographic data, or other attributes. For example, 20
Atlas GIS users could simultaneously access any level of U.S. geography,
down to Census block group, and selectively pull out only the areas and
variables they need. It also provides a powerful array of geodemographic
analytic tools previously available only on stand-alone systems.

PROCESSING - ATLAS GEOCODER

For over a year, Strategic Mapping has included nationwide, single CD
geocoding as part of its Atlas GIS product. With the release of Atlas
Geocoder, Strategic Mapping is opening up this technology to developers
through an application-independent API.

Among the advantages of the SMI technology are address correction and
one-step operation. The Atlas Geocoder cleans up sloppy address databases
using leading-edge technology from Pitney Bowes Software Systems to ensure
that street names in each record are spelled correctly and conform to U.S.
Postal Service standards. Atlas Geocoder also places geographic
information into files quickly -- operating at speeds up to 400,000
records per hour.

Atlas Geocoder determines the correct ZIP+4 for each record and adds that
information, even if it is missing from the original database. Finally it
creates new fields for latitude and longitude. An underlying database of
address records is used to match the information and for display purposes
when mapping the records. Strategic Mapping offers a variety of choices of
underlying geocoding databases from major suppliers, such as Geographic
Data Technology, Business Locations Research, the U.S. Census Bureau, and
others. The system's key advantages are:

Speed - It processes 300,000 to 400,000 addresses/hour, up to four times
the speed of any competing system.

Truly Open -- Atlas Geocoder can be implemented within any application, not
just Strategic Mapping software products. Developers can integrate the
Geocoder DLL with any application or user interface.

One-step operation -- Atlas Geocoder, is the only system that performs all
operations in one pass, including address standardization and geocoding.

Compact size --The entire U.S. address and ZIP+4 database fits on one CD.

PRICING AND AVAILABILITY

The SMI spatial servers are available as follows: Atlas View SDK is
available immediately, priced at $5,000. The Conquest Spatial Server, is
available in July, 1995, with pricing for the Conquest Spatial Server API
at $1,995, and licensing fees for the data based on the number of users.
Atlas Geocoder is available in July, with prices beginning at $2,500.

ABOUT STRATEGIC MAPPING, INC.

Founded in 1983, Strategic Mapping Inc. provides products that enable
management decision makers -- in particular sales & marketing
professionals -- to transform information into answers. SMI offers a
complete range of software tools, demographic & business data sets,
customized content-solutions, and specialized analytic & modeling
services. SMI's Conquest MarketSystem family of databases and software is
used by more than 50,000 organizations, including half of the U.S. Fortune
500, as well as universities, government agencies and research
institutions worldwide. SMI's customer base has grown in excess of 50
percent annually through direct and channel sales to end-users, software
developers, system integrators and value-added resellers. For more
information, contact Strategic Mapping at 3135 Kifer Road, Santa Clara, CA
95051. The phone number is 408/970-9600; fax 408/970-9999. Contact
Strategic Mapping's European headquarters on The Netherlands on +31 30
650936, fax +31 30 650937, write Kaap Hoorndreef 54, 3562 AV Utrecht, The
Netherlands.

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