Tektronix, Inc. today announced the Phaser 480X, a tabloid dye sublimation
color printer that provides unparalleled customizable consistency and
accuracy in the most demanding press environment.

Optimized for fast, digital proofs and photographic-quality color, the
Phaser 480X printer is aimed at both graphic arts and scientific and
engineering markets. With built-in Adobe PostScript Level 2 hardware
support providing fast raster image processing, the Phaser 480X is ideal
for workgroup environments. The Phaser 480X prints at speeds and retains
the versatility provided by PostScript Level 2.

EXTENDED FUNCTIONALITY FOR GRAPHIC DESIGNERS

The Phaser 480X printer can print single or multi-page separation files
created with the most popular graphic arts PC and Macintosh applications.
These files are automatically assembled and printed, showing overprint and
trapping information. This ensures that problems with traps and overprints
are discovered early in the design process before final output, saving
costly film iterations. The prints are made with separation-capable
drivers provided by Tektronix. The drivers contain a check-box selection
allowing customers to easily print separation files as four separate pages
or as a composite page.

From the DCS Print application of the Phaser 480x printer, users can
directly print Desktop Color Separation (DCS) files. DCS Print eliminates
the need to re-save DCS files as EPS or other formats before printing.
Customers can print high quality DCS proofs by simply dragging files on to
the DCS Print application's icon.

DIGITAL PROOFING MADE SIMPLE

PhaserMatch software for the MAC and PC platforms provides an easy,
step-by- step calibration mode requiring no training or special
measurement equipment. PhaserMatch can calibrate custom color profiles to
the users exact specifications. PhaserMatch is flexible and easy to use.
The user can create custom profiles by adjusting dot gain, density, and
the color reproduction curve to simulate the color output of any target
press, paper, and ink.

With PhaserMatch, customers can customize the standard profiles to match
local printing conditions, or simulate other industry-standard proofing
systems.

The Phaser 480X offers TekColor Dynamic Correction technology, which
enhances color fidelity and adds the flexibility of simulating color
produced on alternate color output devices. Color matching remains
challenging and users need a color proofing device that matches the
printed output as closely as possible. For this reason, Dynamic Correction
targets such simulations as Simulate Commerical Matchprints (SWOP),
EuroScale press, Commercial press and Newsprint (SNAP).

In addition, TekColor Photofine image processing enhances dye sublimation
printing of fine lines and text printing. This provides clean, crisp edges
and prevents the loss of fine detail common to the technology.

COMPETITIVE ADVANTAGE

Competing tabloid-sized dye sublimation color printers require a dedicated
Macintosh host. Because all processing and spooling takes place on the
host Mac, a faster and more capable Mac is required, which increases the
cost of the printer. Since the Phaser 480X product handles PostScript in
its own optimized hardware, it is fast and shareable, allowing
cross-platform compatibility.

In addition, a PhaserPrint plug-in for Adobe Photoshop software makes it
possible to print large Adobe Photoshop raster files across a network.

The Phaser 480X printer is PANTONE*-approved, providing simulation of
PANTONE colors.

HIGH PERFORMANCE

The Phaser 480X product uses a 24MHz AMD 29000 RISC processor for fast
throughput. Base memory configuration is 32MB, which supports full bleed
11 x 17-inch image size processing and printing capability as a result of
the memory management and data compression techniques of the Phaser 480X
printer. The memory configuration can be expanded to 112 MB in 32 MB
increments.

The Phaser 480X printer includes proprietary raster image processing
firmware that speeds handling of raster files within a PostScript job.
This image processing breakthrough promises to make dye sublimation
printing accessible regardless of platform.

The Phaser 480X printer is priced at US$14,995 (International prices vary,
please refer to a local Tektronix sales office) suggested list and begins
shipping in June 1995.

Tektronix dye sublimation printers are covered by a one-year warranty. For
more information, write to Tektronix, Inc., P.O. Box 1000, MS 63-583,
Wilsonville, Ore. 97070, or call (800) 835-6100 or (503) 682-7377.
Information is also available by fax through Tektronix' 24-hour worldwide
Highly Automated Library (HAL) at (503) 682-7450 or visit Tektronix' World
Wide Web page at http://www.tek.com/Color_Printers/.

 ============================================================
 From the  'New Product News'  Electronic News Service on....
 AOL (Keyword = New Products) & Delphi (GO COMPUTING PRODUCT)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 All trademarks are the property of their respective owners.
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
