Tektronix, Inc. today announced the Phaser 540 Plus desktop color laser
printer, and the Phaser 240 thermal transfer color printer. With the
recent introduction of the Phaser 340, the center of Tektronix office
color printer line, the Phaser 540 Plus and the Phaser 240 complement
Tektronix' offerings for the office.

The Phaser 540 Plus and the Phaser 240 are designed for workgroup color
printing, which requires fast, easy to use printers that can be shared in
a network environment. The Phaser 540 Plus and the Phaser 240 are the
fastest color printers in their class the Phaser 540 Plus printer boasts 4
pages per minute (ppm) for full color pages. The Phaser 240 can print 2
ppm. Both can print on overhead transparencies and common laser paper.

Adobe PostScript Level 2 hardware support comes standard with all Tektronix
Phaser series printers. Because Tektronix' customers work in shared
environments, they need cross platform capability and PostScript is the
only language that is fully supported by Windows, DOS, Macintosh, and UNIX
environments. In addition, PostScript has a wide acceptance across
software applications.

OFFICE COLOR PRINTING

The first mainstream color users are typically within departments that
communicate outside of a company (i.e. sales, marketing and the executive
departments). For departments producing high volumes of color overhead
transparencies for presentations or writing color reports, the Phaser 240
printer is a valuable alternative to desktop color lasers. Transparency
speed is faster on the Phaser 240 than any desktop color laser, and
comparable in price for typical overhead presentations.

The Phaser 540 Plus is aimed at general office printing for short-run
reports, proposals or newsletters containing a mixture of color and
monochrome pages. At nearly 4 ppm for full color and 14 ppm for
monochrome, the Phaser 540 Plus printer offers high-speed on-demand
printing. With its high capacity consumables, the Phaser 540 Plus printer
requires less customer interaction with the printer than competing color
lasers.

Made for offices where several users share a printer, the Phaser 540 Plus
uses standard office letter, A4- or legal-size paper and has a
high-capacity 250-sheet media tray. An optional tray assembly accommodates
two additional 250-sheet media trays for even greater capacity or for
network selection of media for a total of 750 sheets. For overhead
transparencies, a special 100 sheet media tray is available. Users can
select any of the media trays from their desktop.

IN-HOUSE COPYING CONVENIENCE (Phaser 540 Plus only)

Color printer users often want to keep color copying in-house, but
dedicated color copiers cost over US$50,000 and desktop color scanners
take extra time to use.

The Phaser Copystation connects directly to the Phaser 540 Plus' SCSI port
to provide convenient color duplicating capability. The Copystation sends
an image of the document to be copied directly to the printer, which
prints the requested number of copies. The Copystation is priced at
US$1,695 (International prices vary, please refer to a local Tektronix
sales office).

TEKTRONIX OFFICE COLOR PRINTERS

By offering the broadest range of technologies, Tektronix can best meet the
demands of all its customers. At the center of Tektronix' office color
printers, the Phaser 340 serves the needs of most business users. With 4
ppm for full color pages, plain paper capability and easy to use
functionality, the Phaser 340 is one of Tektronix' most popular products.
The first generation color lasers have been criticized because they lack
ease of use and yield high costs. Tektronix' second generation Phaser 540
Plus product provides fast full color pages and high monochrome speeds and
uses fewer consumables than competing products.

For saturated and fast transparencies, the Phaser 240, which replaces the
award-winning Phaser 220s, is the best solution. With common laser paper
and dual tray capability, the Phaser 240 is suited for the demands of
workgroup environments. The entry level product is the Phaser 140, a
360-dpi color ink jet printer. At US$1,395 (International prices vary,
please refer to a local Tektronix sales office), customers can get Phaser
printer quality at an entry level price.

Priced at US$8,995 (International prices vary, please refer to a local
Tektronix sales office), and US$3,695 respectively, the Phaser 540 Plus
and the Phaser 240 printers will ship in June.

SERVICE AND SUPPORT

The Tektronix Phaser 540 Plus and the Phaser 240 products are covered by a
one-year warranty. For more information, write to Tektronix, Inc., P.O.
Box 1000, MS 63-583, Wilsonville, Ore. 97070, or call (800) 835-6100 or
(503) 682-7377. Information is also available by fax through Tektronix'
24-hour worldwide Highly Automated Library (HAL) at (503) 682-7450 or
visit Tektronix' World Wide Web page at
http://www.tek.com/Color_Printers/.

 ============================================================
 From the  'New Product News'  Electronic News Service on....
 AOL (Keyword = New Products) & Delphi (GO COMPUTING PRODUCT)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 All trademarks are the property of their respective owners.
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
