New Adobe Persuasion CD-ROM Bonus Pack and Adobe Type On Call Free Font
Bundle Delivers Exceptional Value

Adobe Persuasion Version 3.0.2 to Ship on CD-ROM

Seattle, Wash. (July 11, 1995) (Nasdaq: ADBE)--Adobe Systems Incorporated
today announced the availability of Adobe Persuasion Version 3.0.2 on
CD-ROM for the Macintosh/Power Macintosh and Windows platforms. While the
functionality and version number remain the same, the addition of the CD
Bonus Pack and Type On Call software represents an outstanding value for
Adobe Persuasion customers. Both the CD-ROM and diskette versions will
ship together in the same box, allowing users to choose the installation
method.

CD Bonus Pack Provides a Wealth of Royalty-free Content

Designed with the creative professional in mind, Adobe Persuasion delivers
more power and flexibility than the traditional presentation package.
Users will find the new CD-ROM Bonus Pack, which contains Adobe Persuasion
software and an extensive collection of high-quality content, to be an
invaluable tool for enhancing conceptual and data-intensive presentations.
Textures, clip art, sample images and helpful tips are all part of the CDs
powerful tools designed to create high-impact presentation graphics. By
including Adobe Type Twister software, users will now be provided with the
ability to modify and rotate text by applying dynamic special effects,
shapes, styles and colors. Electronic documentation is also provided in
the Portable Document Format (PDF), along with tips and tricks for
accessing Persuasions robust feature set. Additional content on the CD-ROM
Bonus Pack includes AutoTemplates, top-quality stock photos, buttons,
backgrounds and demonstration versions of other Adobe software. Macintosh
users will have access to QuickTime movies and sounds, while Video For
Windows animated clips will be included in the Windows version.

"The new CD Bonus Pack allows users to easily design sophisticated
presentation elements," said Natalia Iwach, product marketing manager,
Adobe Persuasion. "By including innovative applications and royalty-free
content, Adobe is adding considerable value in enhancing the ability to
create unique presentations."

Adobe Type On Call with 220 Free Typefaces

Version 3.0.2 will ship with Adobe Type On Call Version 4.0, a locked
CD-ROM that contains 2,000 typefaces for both the Macintosh and Windows
platforms. Adobe Type On Call features a variety of essential software,
including Adobe Type Manager (ATM), the Adobe Acrobat Reader and Adobe
PostScript driver. When users register their Type On Call CD, they can
unlock 220 of Adobes Type 1 typefaces on the platform of their choice at
no additional charge (a $5,500 value) and will receive a 35 percent
discount off the suggested retail price for every subsequent Type On Call
purchase. Customers may also unlock additional single typefaces for the
price of $25 per face.

Price and Availability

Adobe Persuasion Version 3.0.2 for the Macintosh/Power Macintosh and
Windows platforms is expected to ship to authorized resellers in early
July 1995 for the suggested retail price of $395. New customers should
contact their local Adobe reseller to purchase Adobe Persuasion.
Registered users of prior versions of Aldus Persuasion for both Macintosh
and Windows can upgrade to Adobe Persuasion Version 3.0.2 for $129.
Customers who purchased Aldus Persuasion 3.0 may update their applica-tion
to the rebranded Adobe Persuasion 3.0.2 for $35. To obtain the special
upgrade pricing for Adobe Persuasion with CD-ROM Bonus Pack and Type On
Call CD, customers must be registered users and order directly from Adobe
by calling (800) 521-1976. For further information concerning any Adobe
product, customers should contact Adobe at (800) 521-1976.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing, and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful, but easy
to use, products for home and small business users. Adobe has subsidiaries
in Europe and the Pacific Rim serving a worldwide network of dealers and
distributors. Adobes 1994 revenue was approximately $598 million.
 
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