Apple Computer Provides $1.5 Million Grant for PBS's School-Readiness
Service

Apple becomes first national underwriter of PTV, The Ready to Learn Service
on PBS

Washington, D.C.--June 26, 1995--Apple Computer, Inc. and the Public
Broadcasting Service (PBS) today announced that Apple will be the first
national underwriter of "PTV, The Ready to Learn Service on PBS," with a
1.5 million dollar grant. PTV is a school-readiness service that combines
children's television programming with between-program educational
messages and community-based training for parents and child care
providers.

"At Apple, we are committed to providing families and educators with the
technology, activities and programs they need to allow children to work
and successfully compete in an increasingly diverse and dynamic world,"
said Keith Fox, vice president of Apple's Worldwide Home Marketing Group.
"Supporting PBS, which provides special learning services for children and
communities, is a natural extension of our beliefs."

PTV Service helps children master skills essential to successful learning

PBS' PTV service, targeted to children ages 2-12, features such acclaimed
series as Sesame Street, Barney & Friends, Mister Rogers' Neighborhood,
Reading Rainbow, Where In The World Is Carmen Sandiego? and The Magic
School Bus. The PTV between-program messages feature animated vignettes
and live-action videos that focus on self-esteem and learning skills
children need to succeed in school and life. PTV addresses the nation's
Goals 2000: Educate America Act call that all children enter school ready
to learn. Preparing all children to start school "ready to learn" is one
of eight educational goals scheduled for achievement by the year 2000
under the educational reform act.

"One in three American children enters school unprepared to learn because
they have poor language skills or lack the emotional and social
development abilities needed to succeed in school," said Ervin Duggan,
president of PBS.  "Public television, in a unique public-private
partnership with community-focused organizations like Apple, is reaching
out to those children most in need to help them master the skills that are
the keys to effective lifelong learning."

In addition to their programming and educational messages, PTV stations
distribute activity books and other learning materials, conduct training
sessions, and collaborate with local community organizations such as
YWCAs, YMCAs and Head Start, to reinforce PTV's educational content.
Forty-four stations currently participate in PTV, reaching 50 million
American homes. PTV will be available in all parts of the country
beginning January 1996.

Apple Brings Learning Home

Apple's support of PTV is part of a larger corporate initiative, known as
Bring Learning Home. This initiative is designed to extend Apple's
expertise and leadership in learning beyond the classroom and into the
home through promoting increased parental involvement and the use of
technology. The company's goal is to provide families with the tools they
need to promote learning within the home, and to develop programs and
information that will enhance parent/child interaction throughout the
process.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services and personal
digital assistants. Headquartered in Cupertino, Calif., Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific,
engineering, and government markets in more than 140 countries.

PBS is a private, nonprofit corporation, owned and operated by the nation's
345 public television stations. A trusted community resource, public
television uses the power of noncommercial television to enrich the lives
of all Americans through quality programs and educational services that
inform, inspire and delight. Public television is the number one resource
for K-12 classroom programming in the country. PBS's Adult Learning
Service is the world's largest source of college-level telecourses.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
 
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