Apple Ships New Version of eWorld, with More Internet and Multimedia

On-line service begins transition of AppleLink users

CUPERTINO, California--June 26, 1995--eWorld, Apple's on-line service,
turned one year old today, and celebrated the event by hopping on the
Internet and inviting all of Apple Computer, Inc. into its friendly Town
Square.

eWorld--which is available to Macintosh users--was launched in June, 1994,
and has more than 90,000 subscribers and approximately 300 publishers. A
Windows version of eWorld is expected later this year.

"More than ever, eWorld is playing a strategic role in Apple's on- line
marketing and Internet efforts," said Michael Spindler, Apple's Chief
Executive Officer. "Its growth and development in its first year make it
an increasingly compelling way for Apple to deliver full solutions to our
customers in our target markets of the home, education, business, and
entertainment. Today's announcements solidify eWorld's position as a key
player in this booming part of the industry."

The latest version of eWorld--which has been code-named "Golden
Gate"--brings a collection of new capabilities to eWorld subscribers that
not only gives them access to more information, but also provides them
with tools to better manage that information. Most notable among the new
features are the following:

-- Increased Internet access. With a simple mouse click on an icon, eWorld
now lets users view and work with popular Internet information in UseNet
Newsgroups and File Transfer Protocol (FTP) servers. Importantly, eWorld
provides its subscribers with a comprehensive set of tips, background
information, and recommendations about navigating the sometimes confusing
Internet.

Additionally, full eWorld access to the Internet's World Wide Web (WWW) is
expected to be available next month.

-- Direct on-line support from Apple. eWorld subscribers can receive
direct, personal responses on-line from Apple support professionals
regarding their technical questions, via the Ask Apple feature of eWorld.
Available since April, 1995, Ask Apple is especially popular among
first-time computer users, which represent a key market for eWorld.

-- Electronic mail agent. eWorld subscribers now have an electronic mail
'agent'--technology that automatically sorts, filters, and responds to
electronic mail messages in ways that can be fully controlled and
personalized by eWorld users.

-- More multimedia capabilities. The new version of eWorld provides a
number of tools and technologies for faster and better use of movie clips,
color photography, and the creation of interactive on-line magazines.

Beginning today, the new version of eWorld can be downloaded by subscribers
directly on-line. Additionally, the new version of eWorld will be
pre-loaded onto all Macintosh systems sold in all the countries where
eWorld is available--The United States, Canada, United Kingdom, Australia,
Ireland and New Zealand and will be made available via all of eWorld's
direct marketing activities. Certain capabilities, such as Internet
Newsgroup access and FTP access are in final test phase and slated for
system-wide availability in the next few weeks.

AppleLink Transition

This month, Apple began transferring Apple employees from the company's
previous on-line service, AppleLink, to eWorld. According to Peter H.
Friedman, eWorld's vice president and general manager, this transfer of
12,000 employees will take place in multiple phases over the next four
months. Plans for inviting the remaining AppleLink subscribers--resellers,
developers and Apple business partners--to eWorld will be completed during
the second half of 1995. All told, AppleLink has 60,000 subscribers.

eWorld is a powerful, yet easy-to-use, global family of on-line services
from Apple Computer, Inc., which include eWorld for Macintosh and
NewtonMail --eWorld's messaging service for Newton personal digital
assistants. Included on most Apple Macintosh computers, the software is
also available free to all U.S. Macintosh users by calling 1-800-775-4556.
eWorld for Windows- based personal computers is expected to be available
in 1995.

Apple Computer, Inc., an information industry innovator, creates powerful
solutions based on easy to use personal computers, servers, peripherals,
software, on-line services and personal digital assistants. Based in
Cupertino, CA., Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets products, technologies and services for the business, education,
consumer, scientific, engineering and government markets in more than 140
countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
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                Golden Gate (eWorld 1.1) Features
                          June, 1995

Background:

eWorld believes that on-line services are not just about giving customers
more information, but more control over the information. And that control
means taking advantage of the capabilities that are unique to this online
media form. The next operating version- -code named Golden Gate--will
greatly increase the range of information eWorld users can access, while
at the same time giving them and publishers more tools to customize that
information for their own use.

Golden Gate gives eWorld users the ability to get online support directly
from Apple, expanded Internet access, as well as tools to filter and
manage electronic mail, work with multimedia documents, and explore new
ways of conducting on-line discussions.

Information Access:

At eWorld, we feel the paradox of this new medium is that we're showering
people with more information--when they have less time and inclination to
keep up. Our customers tell us they want access to more information, but
they want it delivered in an easy- to-manage manner. Here are some new
features in Golden Gate that make it more simple to access a greater range
of information:

- Expanded Internet Access: Easy access from eWorld to Internet
  information that will include:
- UseNet Newsgroups for accessing information and participating
  in global discussions
- FTP File Servers for accessing Internet files around the globe
- TCP/Internet transport access which makes connection directly
  to eWorld from the Internet much faster
- Expanded direct on-line support from Apple "Ask Apple":
  Technical questions or problems related to any Apple product may
  be posted to the eWorld Customer Center. eWorld subscribers will
  receive a response within 24 hours. (unique to eWorld)
- Intelligent Mail: Manage eMail better with routines that file,
  process and automatically respond to your electronic-mail.
  (unique to eWorld)
- Expanded 14. 4 access: Faster access to eWorld with expanded
  14.4 access worldwide. (250 US cities are available now)
- Multiple Address Books: Maintain and manage multiple address
  books within eWorld. Send entire address books to other users.
  (unique to eWorld)
- Auto-Open: Will automatically open to a specific eWorld area
  after logging into the service. (unique to eWorld, available now)
- ShowMovie: Open and automatically view movies that are on the
  hard disk by simply using 'Open' in the File menu. (unique to
  eWorld)
- Dial Plus: A CCL tool that will give eWorld users in the UK
  access to over 100 more nodes.
- Access Assistant: Gives users easy setup of local phone
  numbers and better auto-registration for non-US countries. (unique
  to eWorld)

Content Presentation:

We believe the online medium is still in its infancy.  Online services
today are largely about data--some call it shovelware. As we see it,
successful mass media is not about data, it is about about emotion,
personality, attitude, and point-of-view. As we continue to add more and
more publishers (currently 255) it has become increasingly important for
us and our publishers to provide content that is compelling and meaningful
for our customers--that reflects this personality, attitude and
point-of-view. As a result, we are working to deliver new tools in Golden
Gate that will give our users and publishers more control over the way
content can be viewed, presented and managed online.

-- Compound Multi-Media Document Architecture: Publishers can create fast,
easy and compelling documents by combining text and graphics into an
easily-navigated structure. Images are displayed at high speeds using
progressive rendering technology.

-- Calendar Viewer:  Users can get better awareness of what's on line by
using a dynamic multimedia tool that displays the calendar of events in
eWorld. It notifies the user of events of particular interest and by
clicking on the area, takes them directly to the conference, and it's
adjusted to appropriate timezones.

-- Speak: Using Apple's PlainTalk technology, Speak allows users to
actually listen to the conversation in a conference room. It helps create
a richer conferencing environment, lets users participate in conferences
while doing other things on the service. Can be an important tool in
creating disability solutions. (unique to eWorld)

-- Customized eWorld Town Squares: Playful variations of the eWorld
Townsquare for users to download into their eWorld art folder. (unique to
eWorld)

-- eWorld 1.1 sounds: Allows users to download popular eWorld sounds like
laughter, boos, and applause. (unique to eWorld)
 
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