Sybase Technology Demonstrated to Senate Commerce Committee

INTERACTIVE TELEVISION SOFTWARE FROM SYBASE EMPOWERS HOUSEHOLDS TO SET TV
VIEWING LIMITS

WASHINGTON., D.C, July 12, 1995 -- At todays Senate Commerce Committee
hearing on television violence and pornography, Sybase Inc. The Enterprise
Client/Server Company, demonstrated how its software technology will
enable heads of households to control the television viewing and online
computer usage of their families. The Sybase software will allow parents
to program controls into their interactive television system to keep
children from viewing violent and pornographic movies.

We feel its important for parents to be able to control what they and their
children view on TV and computer screens, said Russell Werner, vice
president and general manager of the Sybase New Media division. Our
purpose for this demonstration is to show the Senate Commerce Committee
how consumers will be able to set their own viewing limits by taking
advantage of interactive media technology.

As the worlds sixth largest software company, Sybase will demonstrate an
application created with the SYBASE Intermedia architecture, utilizing its
SYBASE Intermedia Server, Gain Momentum and Sybase Interplay software
products. The SYBASE Intermedia architecture has been selected by cable
and telecommunication service providers to author, manage and deliver
interactive services that can be provided into the home. Some of these
services include home shopping, video on-demand and interactive learning.

ITV LEADERSHIP

Sybase has demonstrated leadership in interactive television (ITV) trials
and commercial deployments throughout the world. SYBASE Intermedia
software products and consulting services are being utilized by Singapore
Telecom, BellSouth, ICTV a supplier of Cox Cable Communications Inc. , and
Southern New England Telephone (SNET) in their announced ITV trials.

Sybase believes that the SYBASE Intermedia software products are the first
interactive multimedia development and deployment tools designed for a
networked environment to specifically address the issues of network
performance, object management and transaction management, all of which
are important in an interactive TV or on-line service environment.

SYBASE NEW MEDIA

The New Media Division is Sybase's recently formed business unit targeted
to develop products and services for new emerging markets such as
interactive television (ITV), on-line services, and the Internet. The
SYBASE Intermedia architecture consists of three integrated software
products: Intermedia Server, SYBASE Interplay, and Gain Momentum. Based on
mature, proven Sybase technologies, these products combine
state-of-the-art client capabilities in ITV authoring and set-top box
delivery with a powerful database infrastructure for managing users,
application services, and media content. SYBASE System 10 products and the
SYBASE Intermedia product family provide an end-to-end software
architecture for interactive, video-centric services. Sybase believes
that, together, these products currently provide the most scalable and
interoperable software architecture for interactive multimedia systems on
the market today.

Sybase has alliances with Digital Equipment Corporation, Hewlett-Packard,
Scientific Atlantic, Silicon Graphics, Inc., and Sun Microsystems, among
other leading vendors providing servers and set top boxes for interactive
television and the internet, all of whom produce media server hardware
that operates with SYBASE Intermedia tools to run interactive
applications. In fact, Sybase has been chosen to provide its software by
leading telecommunications and cable television companies in several
interactive television trials.

SYBASE, INC.

Sybase, Inc., is a worldwide leader in client/server software. Sybase is
focused in the four major client/server categories: databases, tools,
database systems management and interoperability, providing desktop to
enterprise scalability. The company's mission is to provide its customers
with an open, adaptable information systems architecture that enables
rapid business change. Headquartered in Emeryville, CA, Sybase is the
sixth largest independent software company in the world.

Sybase Inc
6475 Christie Ave
Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441
 
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