Adobe Systems Plans to Acquire Ceneca Communications

Ceneca's Products Expected to Revolutionize Web Site Creation and
Maintenance

Mountain View, Calif., (September 18, 1995) (Nasdaq:ADBE) -- Adobe Systems
Incorporated today announced it has signed a letter of intent to acquire
Ceneca Communications, Inc., strengthening Adobe's position as the leading
vendor of professional-quality authoring tools for the Web. Ceneca is a
privately-held developer of World Wide Web publishing and site management
tools. Terms of the deal were not disclosed.

"The Web continues to experience explosive growth," said Charles M.
Geschke, President of Adobe Systems. "Adobe has long held a leadership
position in the professional and corporate publishing markets with its
popular authoring tools. Now, with the combination of Adobe Acrobat and
Adobe's Portable Document Format (PDF), and Ceneca's exciting Web
authoring and site manage-ment products, Adobe provides a powerful
solution to customers interested in taking advantage of the opportunities
provided by the Internet."

Last month Ceneca announced its new suite of Web authoring and site
management tools that sim-plify the process of Web authoring. Ceneca
PageMill makes creating Web pages as easy as producing a word-processed
document, while Ceneca SiteMill dramatically simplifies site management.
In the past, creating Web pages required an understanding of the details
of HTML (Hypertext Mark-up Language), as well as knowledge of URL
addresses and various image file formats. The Ceneca Web authoring
products eliminate the need to understand all of the complexities of HTML,
URL addresses and image file formats. Pricing and availability will be
announced shortly.For Immediate Release For more information Please
contact: Carol Sacks Adobe Systems Incorporated 415 962.4989
csacks@adobe.com http://www.adobe.com/ (more)"We are very excited about
becoming part of Adobe," said Robert Seidl, president and CEO of Ceneca
Communications. "Adobe's distribution into the corporate and professional
publishing marketplace with its authoring tools and more recently with PDF
will allow us to address a much wider audience of customers. In addition,
we look forward to combining our technologies with many of Adobe's
existing technologies to offer customers a full suite of solutions for Web
publishing."

With this announcement, Adobe continues to strengthen its position as a
supplier of solutions for Web publishing. Earlier this year, the company
announced Acrobat product integration with Netscape, AT&T, Microsoft (for
its Microsoft Network) and Spyglass. In addition, the company recently
introduced Adobe PageMaker 6.0 software for the Macintosh, which allows
users to create HTML and PDF output.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing and publishing suppliers, and markets a line of
application software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful, but easy
to use, products for home and small business users. Adobe has subsidiaries
in Europe and the Pacific Rim serving a worldwide network of dealers and
distributors. Adobe's 1994 revenue was approximately $598 million.

Ceneca Communications, Inc. develops, markets and supports communication
tools for the World Wide Web. Its products are aimed at marketing and
communications professionals developing external Web sites, as well as
corporate communications professionals and users of company-internal Web
sites. Its main office is in Palo Alto, California.
 
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