NEWSHARE CORP.'S CLICKSHARE SOFTWARE MAKES POSSIBLE DIGITAL SYNDICATES
WHERE WRITERS REGAIN CONTROL OF THEIR WORK

WILLIAMSTOWN, Mass., Sept. 8 -- Writers and artists seeking to take back
control of their works in cyberspace are examining the idea of a "digital
syndicate," made possible by software which Newshare Corp. will unveil in
early October.

"Writers are crying out for a way to manage the sale of their work in the
electronic world," says Bill Densmore, president and cofounder of
Newshare. "Ours is the first system to make this process as simple as the
click of a computer mouse."

Clickshare makes possible the purchase and sale of information among
distributed, independent publishers, authors, artists and users using the
public Internet alone rather than a proprietary online service. Only
transaction records must be coordinated and Clickshare does this
automatically.

Clickshare is a transaction clearing system, like a credit-card network,
which will pay writers royalties and publishers commissions for selling
writers' work. Revenues for these payments will come from users who may
purchase works by subscription or by the "download." It works economically
for transactions of as little as 10 cents.

"Clickshare conforms exactly to adopted standards for the World Wide Web
and does not require proprietary user browser software to operate," says
Densmore. "We want Clickshare to be universal in its operation."

The company announced that it is beginning private alpha testing of the
software with a handpicked group of content partners.

With Clickshare, authors and artists retain their copyright and physical
control of their works, selling it "by the click" or by subscription to
users or publishers, with publishers receiving a commission for marketing
the works.

As with a traditional syndicate, the author can thus market work through
many publishers. But unlike a traditional syndicate, the author is able to
precisely track how many people read, view or hear a work -- and charge
accordingly if desired.

"Our Newshare Syndicate shifts the balance of economic power away from huge
publishers and back to the original creative talent," says Densmore. "And
our Clickshare system is an open standard which can be used by other
digital syndicates besides our own."

The Clickshare registration, validation, personalization and
micro-transaction process service requires Clickshare software operating
on Internet server computers where an author or artist posts their work as
well as on the server where the prospective reader has an account. However
it requires no special end-user software.

By enrolling with a Clickshare site, Web users can then read and purchase
content at all other Clickshare-enabled sites worldwide. The Clickshare
system economically tracks and charges their information purchases -- as
little as five cents per download -- back to their "home" Clickshare
site.

For example, a subscriber to a newspaper in San Jose, Calif., might wish to
read a music review by a writer who lives in Massachusetts. If both the
newspaper's and the writer's Internet connection are Clickshare-enabled,
the subscriber can purchase the music review without having to separately
register with the Massachusetts author.

Yet, the Massachusetts author is assured of payment, and the San Jose
newspaper receives a commission for making it possible for its user to
purchase a column from afar. Other newspapers worldwide participating in
Clickshare could also link their readers to the music columnist and each
would receive a commission when their reader "buys" a column.

Both the newspapers and the writer then receive monthly reports of how many
people have read the column. They also receive monthly payments --
royalties for the writer, commissions for the referring newspapers. The
papers charge their users a "per-click" charge or a subscription fee.
Newshare Corp. receives a small transaction fee for each purchase, much
like a credit-card company, to cover the cost of the tracking mechanism.

"Clickshare acts as a broker of original work, not an owner," says
Densmore. "Physical and copyright control remains completely up to the
owner, who can manage it personally or delgate it to us or a third
party."

A writer may choose to permit the Newshare Syndicate or other
Clickshare-enabled syndicates to negotiate rights on his/her behalf when
content users request publication, reposting or other distribution rights
beyond a single browse. Or the writer may choose to simply attach a notice
to his/her work advising that use for other than browsing requires their
permission and purchase via Email or some other method.

Clickshare server software for publishers and Internet Service Providers
will be available for free 90-day evaluation by sending a request to
beta@clickshare.com. A detailed description of how Clickshare works is
available by autoreply to clickshare@clickshare.com. For additional
marketing information send a request to mail@newshare.com. For complete
information about Newshare Corp. visit the company's web site at:
http://www.newshare.com

Newshare Corp.
One Bank St.
Williamstown MA 01267
(413) 458-8001
 
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