ONE-BILL, UNIVERSAL-PASSWORD ACCESS TO INTERNET INFORMATION AVAILABLE BY
SUBSCRIPTION OR "BY CLICK" EARLY NEXT YEAR VIA NEWSHARE CORP.'S
"CLICKSHARE" PUBLISHING SYSTEM; ADVERTISERS CAN TRACK SYSTEMWIDE VISITS BY
ANONYMOUS USER; PARENT CONTROL OPTION ENABLED BY PUBLISHERS/USERS

WILLIAMSTOWN, Mass., Sept. 15 -- Internet users will be able early next
year to purchase information "by the page" from a wide selection of
independent publishers with one-bill, one-password simplicity under a
system announced Friday by Newshare Corp.

The system, called Clickshare, requires no special consumer software and
runs on a publisher's Internet server. It handles third-party usage
tracking sought by advertisers, without violating user privacy. It allows
users to invoke automatic "parental control" and does not transmit
credit-card information across the Internet.

"Much of the publishing world has held back from participating in the
Internet because it lacked a way to charge for information and a way to
verify viewership to advertisers," said Bill Densmore, Newshare Corp.
president and cofounder. "Clickshare presents a solution to both
problems."

"Clickshare addresses the issue of how to obtain revenue from per-query
access to content or databases," said Bill Densmore, president and
co-founder of Newshare Corp. (http://www.newshare.com) "We think this is
breakthrough technology. It combines the convenience of an online service
with the openness of the Internet."

Benefits to publishers, advertisers, users

Clickshare provides benefits to publishers, advertisers and users, said
Densmore. It allows independent publishers to maintain content on their
own computer systems, yet exchange per-query activity among their
respective subscribers in a way not possible through proprietary online
services. "If a publisher puts their information on a proprietary online
service, they effectively wall themselves off from millions of World Wide
Web users," said Densmore. "This Hobson's Choice is not required with
Clickshare."

At the same time, Clickshare accumulates by anonymous but unique ID the
Web-surfing activities of individual users, throughout the Clickshare
system, allowing advertisers and publishers to demographic reports of what
users are reading.

"And users can have a single billing relationship with a publisher or
Internet service provider yet surf the net freely, purchasing words,
sounds or pictures from any Clickshare -enabled site without having to
constantly reregister or recall multiple passwords," Densmore said.

Beta members sought

Clickshare will begin alpha testing after Sept. 29 and is accepting
applications from publishers and ISPs for beta testing commencing in late
fall. Selected partners will be able to evaluate the system at no charge
for three months and receive a 50 percent discount on their first-year
member fees.

The beta group will initially use Clickshare to register users, validate
them during each Internet "session" and track their usage patterns for
advertising and demographic purposes, the company said. Actual transaction
processing for "by the page" charges to users, royalties to publishers and
commissions to referring sites won't begin until early 1996, the company
said.

"While the system as introduced at beta will be capable of handling payment
transactions, we want to give it a workout before doing so," said David M.
Oliver, managing director/ technology for Newshare, and the principal
architect of the Clickshare service.

The Clickshare server software will be available publicly under license at
no charge for handling single-site registration authentication and
validation of users. Use of the multi-site, third-party tracking and
transaction-processing features will require a Clickshare publishing
membership priced tentatively at $795 per publisher plus $1.00 per year,
per user enabled, up to 10,000 users. The per-user fees scale down as a
site's number of subscribers increases and as transaction volume grows.

Consumers enter the Clickshare universe by registering with a single,
independent publisher (or more if the user desires multiple account
relationships). Any publisher with the system might then sell a hypertext
"page" of information in response to a user's click for a price of 10
cents or less. A range of higher charges are fully supported, as well, if
desired by the publisher. The Clickshare system will then charge the
home-base publisher of the remote user the 10 cents and will distribute a
portion as a royalty to the selling publisher, a portion as a commission
to the referring publisher and will retain a portion as a transaction
fee.

"Some Internet users say information wants to be free," says Densmore. "But
that does not mean all information has no value. At Newshare Corp., we
believe journalism adds value to raw information and we're creating a free
market for that process -- a digital information exchange."

How Clickshare works for users

How does Clickshare work for the consumer?

Imagine returning to a day when making a long-distance telephone call
required that you talk to an operator. Or suppose each time you wanted to
chat with an aunt in Popperville you had to give credit-card information
to three different phone companies to handle your call.

Right now, that's the way things work on the Internet if you want to buy
information. At each publishing site, you must give your credit card to
subscribe.

Clickshare users can avoid such inconvenience, with a one-bill,
one-standard system for the purchase and sale of information
electronically which protects privacy and copyright. A subscriber to one
Internet publisher's service can "click" on a link to a completely
different information resource and seamlessly purchase information without
registering at the new location. Clickshare charges the purchase to his
home-base subscription.

"It is truely the first step in creating a worldwide information exchange,"
said Densmore "Our system introduces the concept of a user session to the
World Wide Web, permitting one-time validation during a session and a
single credit- or debit-card relationship to serve as a gateway to
potentially thousands of independent sources of news and information,
timely or archival," said Densmore.

No credit-card transmission

The Clickshare system does not transmit credit information across the
Internet. This information is stored securely by individual publishers who
use the service and who are the only entities who know the actual name and
address of an information purchaser. Instead, Clickshare employs only
alphanumeric user and home-base IDs. Charges are aggregated and applied
monthly to a credit-card via a non-Internet facility.

"Clickshare is also designed to provide information about user preferences
-- including parental-control requests -- to all information providers so
that these preferences and interests can be respected and used to
personalize information delivery," said Densmore.

"Clickshare is not just for large publishers. It is also ideal for
free-lance writers and other small content providers to sell their work
direct-to-users via the emerging concept of a so-called digital
syndicate," said Densmore.

Key points about Clickshare

1. USER CONVENIENCE -- The user maintains one account relationship and must
only remember one password yet has unimpeded access to a universe of
information from Clickshare- enabled publishers -- whether free, by
subscription or charged by the page.

2. PUBLISHER INDEPENDENCE -- Independent information providers each
maintain their own base of customers/subscribers and physical control of
their copyrighted information. This makes updating, pricing, user tracking
and personalization simple and locally based.

3. ADVERTISING VALIDATION -- The Clickshare system collects records of
visits by specific users to all Clickshare-enabled information, whether
print, audio or visual and can provide this sorted, aggregated information
to advertisers as a form of third- party validation of publisher
viewership claims. However, advertisers may only obtain the actual names
of Clickshare users from and only then with the individual user's
consent.

4. PERSONAL PRIVACY -- Sensitive name, address and credit information is
stored at the user's home-base publisher only. This information never
traverses the Internet during information- browsing sessions. The
Clickshare system knows users only by their "home" Publishing Member and a
randomly-generated user ID number. There is no central database of user
names and only the user's home-base publisher can associate a name with a
user ID.

5. NO SPECIAL SOFTWARE -- Standard web-browser software from any of several
vendors is all a user needs to enroll at a Clickshare- enabled Web
publishing site. And Clickshare works within official standards, thus
imposing no proprietary modifications to the Internet environment.

"Our aim is for Clickshare to be completely open at the publisher and user
level and to even consider licensing its application at the system level
to several different transaction processors," said Densmore.

Newshare Corp., privately held, was founded in September 1994 by Densmore,
a veteran wire-service journalist and publisher; Oliver, technical
director of a University of Massachusetts-Amherst research laboratory; and
Bernard Re Jr., a print marketing expert. Clickshare is its first product.
The words Clickshare and Newshare are U.S.-registered servicemarks of
Newshare Corp.

For more information about Clickshare and Newshare Corp., view the
company's World Wide Web home page at: http://www.newshare.com or send
E-mail to info@newshare.com. The company's headquarters are at: One Bank
St., Williamstown, MA 01267.
 
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