
          FURTHER STEPS

           Please feel free to copy this disk for friends or post to
           bulletin boards, so long as you include all the files and
           don't alter it in any way.

           If you have comments, questions or great examples on any of
           the topics in this electronic book, please send them to:
           E-mail:  75200.1163@compuserve.com.  (If you belong to
           Compuserve, that's 75200,1163.)
           Fax:  617-871-1728.
           Mail:  Marcia Yudkin, P.O. Box 1310, Boston, MA 02117.

           If you're eager to get your turn in the media spotlight, you 
           need additional information I didn't have space to include in 
           this electronic book.  For just $69.95, less than it would cost 
           for just one hour of consultation with a qualified publicist, 
           you receive the following help, in my "Publicity Power Pack":

           * An autographed copy of my book, SIX STEPS TO FREE
            PUBLICITY.  Jay Conrad Levinson, the "Guerrilla Marketing
            Guru," says about it:  "Marcia Yudkin has made a mighty
            contribution to small business with her insightful, witty,
            up-to-the-nanosecond book of ways to get that important PR
            that can generate those important profits."

           * My booklets, "66 Ways to Make You or Your Business
            Newsworthy" and "66 More Ways to Make You or Your Business
            Newsworthy."  At least a dozen of these approaches should 
            apply to your business.

           * "A Dozen Publicity Campaigns." -- More food for thought.

           * At least 20 sample press releases that succeeded in
            winning media publicity.  No published book, including my
            own, includes more than four sample successful press
            releases.  These are surprisingly difficult to pry out of
            people.  By begging for samples from publicity hounds I
            know, I am slowly adding to my collection.  So that you can
            grasp the wide variety of effective approaches, I've even
            included one or two that I think did it "wrong" but worked
            anyhow.

           * A four-page worksheet to use in drafting your own press
            release.

           * "How to Round Up Customers Online Without Raising
            Hackles."  How to get free publicity on Compuserve, America
            Online, Prodigy, etc., without breaking the rules.

           * A 60-minute audiotape, "Exploding Writer's Block," that 
            helps you get started and finished writing your press 
            release.

           * "Goof-Proof Proofreading."  -- A laminated set of
            reminders and instructions to keep on hand for polishing
            the final version of your press release, or any other
            business document.  According to top editors and producers,
            typos and grammar mistakes impair your chances for
            publicity.

           * A discount coupon for priority consultation on your
            publicity program.  "Priority" means that I return your
            call or respond to your fax before I reply to my mother or
            my literary agent.  Unless I am out of town, this means I
            get back to you within 24 hours, often much sooner.  (For
            obvious reasons, however, I must strictly limit the number
            of my priority clients.  Purchase the "Publicity Power Pack"
            today and you have an excellent chance of getting in on
            that swift service.)

           * An order coupon for an up-to-the-minute media list. 
            If you go to the library to copy out names and addresses
            for sending out press releases, any reference works you'll
            find between covers are already out of date.  However, if
            you attempt to buy current media lists on disk, most
            companies charge about $300 for each 1,000 media records. 
            I can get you more than twelve times as many current media
            contacts on disk for half that price.  Usable with whatever
            database program you already have, this product greatly 
            simplifies any national publicity campaign.  However, to 
            accommodate those who have limited computer proficiency or 
            will be aiming only at local media, I've made it an 
            inexpensive add-on to the Power Pack.

            Since I want you to put all this information to good use,
            here's my money-back guarantee.  If you purchase the
            "Publicity Power Pack" and do not feel confident it will 
            enable you to execute an effective publicity campaign, 
            return it in pristine condition at any time, for a 100 
            percent refund.  That means I'd have to give away your
            autographed copy of my book to charity, but your 
            satisfaction is vital to me.

            For your convenience, I have provided a file on this disk
            called ORDERFRM.TXT that you can call up in your word
            processing program and print out to have an order form that
            you can send or fax to me.

            In addition to the Publicity Power Pack, I offer the 
            following products and services:

          * "The Creative Glow:  How to Be More Original, Inspired 
           & Productive in Your Work":  a bimonthly (six issues 
           per year) eight-page newsletter containing fresh 
           perspectives on the creative process, practical advice 
           and surprising research.  Topics in the first year 
           included the limits of goal-setting, time mastery 
           without stress, honoring your idiosyncratic creative 
           preferences and accessing intuition.  Mention the 
           "E-book offer" and you're eligible for the special 
           subscription price of $59 for two years or $79 for 
           three years, starting with Volume I, #1 in Janaury 1994. 
           (Regular subscription price:  $49/year.)

          * "The Procrastinator's Penpal":  a 10-week postcard seminar
           that guides you to view a long-put-off or not-yet-finished
           project in new ways, and to finally get it done.  Featured
           in Entrepreneur Magazine, the Chicago Tribune and the Los
           Angeles Daily News.  $29.95.

          * "Freelance Writing for Magazines & Newspapers":  paperback
           book (HarperCollins) on how to get your creative (or even
           not-so-creative) nonfiction into print.  $10.00 plus $3.00
           shipping.

          * "Smart Speaking":  more than 100 problem-solving tips on
           how to speak more effectively in public, on the phone, in
           meetings, with friends.  Featured on Oprah Winfrey Show. 
           $11.00 plus $3.00 shipping.

          * "So You Want to Write a Book":  3-cassette audiotape
           version of Marcia's most popular seminar, on how to focus a
           book idea and get it published.  $39.95 plus $3.00
           shipping.

          * "Intuition:  The Key to Creativity":  60-minute audiotape
           of live talk at international conference on creativity. 
           How to access your inner wisdom for self-awareness and
           profit.  $11.95 plus $1.40 shipping.

          * "Become a More Productive Writer":  60-minute audiotape on
           how writers can access creativity quickly and efficiently,
           balance discipline and inspiration.  Includes
           visualizations.  $11.95 plus $1.40 shipping.

          * Consulting on publicity planning, projects for publication,
           marketing materials and problems with the creative process by
           mail, fax and telephone.  Please call for current hourly rate.


           All the above are U.S. prices, guaranteed through the end of
           1995.  Canadian customers, please add $5.00 extra per year 
           for "The Creative Glow" and send U.S. funds only.  Foreign
           customers, please add $3.00 extra shipping per book or tape,
           $8.00 extra for the "Publicity Power Pack," $5.00 extra for 
           "The Procrastinator's Penpal," $10.00 extra per year for "The
           Creative Glow" and pay in U.S. funds.


           If you're not ready to order, please send, fax or call me
           your name and address anyway for my mailing list!

           Marcia Yudkin, Ph.D.
           Creative Ways
           P.O. Box 1310
           Boston, MA 02117
           (617)266-1613
           Fax: (617)871-1728
           E-mail: 75200,1163@compuserve.com
